How Icecartel Gave Every
Customer a Dedicated Salesperson
$200K / mo
in sales from Caesar conversations
5 to 6x
average return on spend
500+
customer conversations a day
INDUSTRY
Moissanite & iced-out jewelry
CUSTOMERS
United States
PRODUCTS
High-ticket pieces
CHANNELS
iMessage, WhatsApp, SMS
CUSTOMER
Meet Icecartel
Icecartel makes moissanite chains, pendants, rings, grillz and watches in 925 sterling silver and stainless steel, finished in yellow, white and rose gold. They run a private showroom in Brooklyn, ship worldwide and have dressed artists like Rick Ross and Trippie Redd.
Around half of their orders are custom pieces. A customer wants their name in a pendant, a specific chain length or a stone setting they saw on Instagram. Those orders almost never close on a product page. They close in a conversation.
THE CHALLENGE
A Sales Team Doing
Work Agents Could Do
Before Caesar, Icecartel’s salespeople did everything by hand. They went through abandoned checkouts one by one, texted new leads, answered the same sizing and shipping questions all day and chased past customers when a sale was running.
At the same time, traffic got more expensive. A shopper who adds a $900 chain to cart and leaves is money the brand already paid for. Icecartel needed a new way to make more revenue from the traffic they were already buying. Hiring more salespeople wasn’t it.
01
Fixed cost
Salaries and commissions made up a large fixed monthly cost.
02
Slow replies
Shoppers who abandoned at 2am got a reply the next morning, if at all.
03
Limited reach
The team could only hold so many conversations a day, so most abandoned checkouts never got a personal follow-up.
04
Distracted sellers
Every “where is my order” question pulled a salesperson away from selling.
THE SOLUTION
A Dedicated AI Salesperson
for Every Icecartel Customer
Caesar gave every shopper their own AI salesperson on iMessage, with WhatsApp and SMS as fallbacks. It knows the catalog, materials, sizing, custom options, shipping and policies, and holds one continuous thread with each customer.
Icecartel
Hey Jordan, saw you were checking out the 12mm Cuban link. Anything I can help with before you grab it?
ya does it pass the diamond tester? dont want it turning green either
It passes every tester, the stones are VVS moissanite. It’s 925 silver with 14k gold plating, so no green neck. Want me to hold your cart?
bet, 20 inch
12mm Moissanite Cuban Link, 20"
icecartel.com · Checkout
✓
ORDER PLACED · $1,240
Example conversation for illustration.
Abandoned checkout recovery
$70K / mo
When a shopper leaves checkout, their salesperson texts within minutes, asks what stopped them and answers it, then sends a link straight to checkout.
Lead capture and conversion
$80K / mo
A pop-up collects name and number for an offer. Caesar starts a conversation with every lead and walks custom orders through their design.
Support inside the sale
2x fewer tickets
Order status, sizing, returns and care get answered in the same thread, then the salesperson guides them back to the purchase.
Review collection
+127% on Trustpilot
After delivery the salesperson checks in. Happy customers get a Trustpilot link right in the chat.
Post-purchase upsells and seasonal outreach
$50K / mo
After delivery it suggests the piece that completes the set, and brings past customers back before holidays and sales.
RESULTS
From $10K in Two Weeks
to $200K a Month
Icecartel started with a pilot on abandoned checkouts only. Caesar recovered $10,000 in the first two weeks. They added lead capture, support, reviews and upsells. Today those conversations bring in around $200,000 a month, for less than the sales team it replaced.
$200K
a month in sales across checkout recovery, lead conversion and upsells
5–6x
average return on what Icecartel spends with Caesar
500+
customer conversations every day, each handled 1:1
$50K
a month in upsells from post-purchase offers and seasonal outreach
2x
fewer support tickets, answered inside the sales conversation
+127%
Trustpilot ratings from happy customers asked after delivery
TESTIMONIAL
“Facebook ads get more expensive every year and the competition keeps growing. We had to find a way to make more money from the traffic we were already paying for. Caesar is the best thing we’ve found yet.”
Make More From the
Traffic You
Already Pay For.
Every customer gets a sales agent that follows up, answers questions and closes the sale, 24/7.
Order placed
now
Classic White Tee · $28.00
Checkout recovered
2m ago
Linen Shorts · $46.00
Upsell added
5m ago
Tennis Necklace · $64.00